Our Vision: Pickering Consulting Group specializes in helping professionals like you generate more money for your business through low-cost neighborhood marketing techniques that make the most use of your limited resources.

Our Philosophy: As a small business owner, you have a unique set of challenges. You don't have the financial resources or timescale of a large corporation. So you want results fast and you don't want to break the bank getting them.

Marketing is a process that, if done properly, will maximize your chances of success in your chosen market. There are no "magic bullets" or "hidden secrets" that will guarantee you fame and fortune without effort.

Our Guiding Principles are simple:

Your business has its own unique story that will help you differentiate yourself in a sea of "me too" competitors and become the business of choice in your market.

Most of your customers will come from within your trading area , so you need to understand all the sources of business within that trading area and how to get your "unfair share".

The most cost-effective way to market your business is by utilizing your existing customer base, through upselling, repeat business and referrals.

By choosing carefully, other businesses in your trading area can be valuable allies in your marketing programs.

Our Process: We don't believe in "one size fits all" marketing. So we start by asking questions , listening, and learning. About you, your business, your challenges and opportunities, your market and your competition.

Then we put together a list of recommendations for your unique circumstances and situation. After that, we decide together the best way for you to proceed, which may include implementing some, all (or even none...gasp!) of our recommendations, whether through PCG or not.

Our Owner: Paul Pickering , owner of Pickering Consulting Group, is a seasoned marketing veteran with over twenty years' business experience. He has worked in environments ranging from small businesses (less than 10 employees) to large publicly-traded corporations with over $100 billion in revenues, in positions ranging from Design Engineer to Director of Marketing of a $150 million division. He has worked with clients in diverse areas such as high technology, aerospace, automotive, hotels, restaurants, photography, music, and property development. He is skilled at strategy formulation, market development, copywriting, and web strategy. Paul has significant international experience, too, having lived and worked in Europe and Japan as well as the US.

Our People: At PCG, we are a "virtual" marketing company, which means we have an extensive network of fellow professionals who we draw upon as needs dictate. That way, we keep our costs to a minimum - and yours too.

For example, our Web team has worked on sites ranging from the very small (their own!) to the very complex (a multi-billion dollar semiconductor company). Our PR guru holds the coveted APR designation and has expertise in a number of fields.

Other team members include experts in graphic design, music and flash movie production, PC hardware, printing, and more. 

That's it in a nutshell. We hope that you like what you see and we'll able to work together soon.

If you have any questions, please call us at (480) 985-9942 or shoot us an email at support@pickeringconsulting.com.

To Your Business Success,

The PCG Team

©2002 - 2008 Pickering Consulting Group 4505 E McKellips PMB #81 Mesa, AZ 85215 (480)-985-9942