At PCG, we offer a wide range of marketing services to our clients. Once we've met with you for a no-obligation free consultation, we'll be able to recommend those services that will best help meet your unique needs. Among the services we offer together with our partners are:

Helping You Define - Or Refine - Your Marketing Strategy - Even before you pick up your pen to put words to paper for that winning advert or product description, you need to have crystal-clear answers to such questions as:

 

	What are your customers' deepest wants, desires and fears as they relate to your product or service?
	What unique benefits your product offers your target market and how you can communicate them in the most effective way?
	What are your competitors' strengths and weaknesses and how you can use them to your advantage?
	What is the trading environment you're operating in, and how can you make the most of resources both inside and outside your company?

Before you kick off an expensive campaign that might be doomed before it starts, why not sit down with us and make sure your basic strategy is on a firm footing? We've formulated successful marketing strategies for clients in such diverse fields as property development, medical services, real estate, music production, the hospitality industry, and technology.

Top-notch Copywriting - Whether you're kicking off a new marketing campaign or putting the finishing touches to your web site, expressing your thoughts or describing the benefits of your product or service in a clear and persuasive way can mean the difference between success and failure for your business. 

Winning over your audience with the power of your prose doesn't happen by accident. Persuading on paper requires mastery of several skills including structure, vocabulary, grammar, and not least, content.

In a field where changing a single word in your copy can mean thousands of dollars more - or less - in your pocket, why leave anything to chance?

We have written copy for a range of clients including:

	Marketing and sales material for a number of clients, including direct mail pieces, press releases, op-ed pieces and web copy in areas such as property development and technology.
	Biographies for corporate executives
	Articles for both general and specialized audiences in fields such as automotive electronics, marketing, process control, design engineering.

Supercharging Your Web Site - Your Internet presence is becoming an increasingly important part of your overall marketing mix, even if you think of yourself as exclusively a local company with a limited trading area. The World Wide Web offers companies of all sizes a unique opportunity to stay in touch and forge an unbreakable relationship with their customers through their web site, company newsletter, and other means.

At Pickering Consulting Group, we've helped develop web sites for companies large and small - from sole proprietorships to multi-billion dollar corporations. We offer the full range of Web technologies including web page development with HTML, PHP, Javascript, mySQL, Flash and custom music production, to custom graphics development and unique customer newsletters, and you have the assurance of knowing that your web team is located only a few miles from your office.

Communicating With Your Customers - Reach out and touch your customers each month with  SWARM-system, our e-newsletter system. Studies show that the best way to market your business is through your existing customers by referrals and repeat business. But to remind them why you're such a great place to do business with, and reinforce your brand, you need to communicate with them regularly.

A monthly newsletter delivered via email is a great way to stay in touch with your customers, let them know about upcoming special events and offers from your your business, and build your relationship with them.

With SWARM-system, it's easy to produce a unique, full-color newsletter each month with clickable coupons, articles, graphics and pictures. You can personalize your newsletter so each customer is addressed by his or her name, and you can track who opened their newsletter or printed out a coupon. Best of all, the cost is over 90% less than old-fashioned paper newsletters. 

Contact us at (480)-985-9942 to find out how you can supercharge your marketing by putting the power of electronic media to work for your business.

©2002 - 2008 Pickering Consulting Group 4505 E McKellips PMB #81 Mesa, AZ 85215 (480)-985-9942