One of the best ways to find out how well your business is doing is simply to ask your customers. And one of the most powerful marketing tools is a glowing testimonial from a satisfied customer. Unlike your advertising or a celebrity endorsement, a customer testimonial is seen as an objective recommendation for your business or service. 

Here's a downloadable form that gives you both a survey and a testimonial. Use this with every customer, and you'll soon have a boatload of material that you can use in all your marketing programs. Not only that, even if your customer is less than delighted with your product or service, you'll get valuable market research material that you can use to improve your service.

The form is deliberately short, because most people won't want to wade through a long and detailed list of questions. You'll have to customize the questions to suit your particular business. The first example is for a property development company. Here's a version for a restaurant catering operation. 
 
 
 

These forms require Adobe Acrobat. Download it by clicking here. 

More Coming!

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